A month-long campaign titled ‘Nikhoj Shobder Khoje’ to encourage the young generation to reconnect with those Bengali words that have been missing from the language for a long time was launched at Bishwo Shahitto Kendro in the city on Saturday.

Coca-Cola Bangladesh launched the campaign on the occasion of the International Mother Language Day, reports the UNB.

The main purpose of the campaign is to create awareness on the issue that many Bangla words that were once used to enrich and beautify the language are missing and encourage people to be part of this campaign to help popularise the idea of utilising the once used Bangla words.

The campaign will run under the guidance of three distinguished and prominent Bangla linguistic experts of the country. The guardians of this campaign are the eminent writer and academician Emeritus Professor Anisuzzaman, Professor of Bangla Department at Dhaka University Bhismadeb Chowdhury and notable writer and novelist Anisul Hoque.

During the campaign, Coca-Cola bottle will showcase those missing Bangla words which were once a regular part of the writing and speech but have been missing for many days as not being practised anymore. The campaign has undertaken several initiatives to look for the missing Bangla words.

The campaign comprises of several engaging activities such as rallies, postering, wall writings, quizzes and much more while a website has also been launched at www.coca-cola.com.bd/21 for this campaign. There will be fun games and quizzes with Bangla words on the website, where anyone can participate, play and win rewards.

The participants are encouraged to submit missing or less used Bangla words on the website to enrich the collections of the missing words and upon the completion of the campaign, all the missing Bangla words collected from the website would be compiled together in a publication.

 Moreover, Coca-Cola Bangladesh has also allocated a stall named ‘Nikhoj Shobder Khoje’ in Ekushey Book Fair to enrich the vocabulary of the Bangla language for the people who are interested in the Bangla linguistic.

As part of  the campaign, there would be 20 dramas based on Bangla language in many public and private universities of Bangladesh while the dramas would be staged on the Shilpakala Academy, Dhaka University, Bangladesh University of Engineering and Technology, Chittagong University, Rajshahi University, Jahangirnagar University, Jagannath University, Khulna University, Shahjalal University of Science and Technology, North South University, BRAC University, Independent University, East West University, American International University of Bangladesh, Ahsanullah University, United International University and ULAB.