Dhaka: The 8th edition of Communication Summit, a flagship initiative of Bangladesh Brand Forum to bring together creative professionals from diverse sectors, is being held on Saturday in the city.

This year the theme of the summit is ‘Creativity Matters’ presented by Meghna Group of Industries, reports the UNB.

Speaking on the occasion Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum said, in the age of technology and social media, creativity will remain as the key driver for the communication industry and brand building.

Start up businesses and brands will play a significant role in country’s economy in the coming two decades contributing to boost the GDP, he added.

A Memorandum of Understand (MoU) between Bangladesh Brand Forum and Access to Information (a2i) is going to be signed during the summit with a vision to ensure growth and value addition of youth countrywide, said a press release. 

This year the summit is comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions.

Tay Guan Hin, Founder and Chief Creative Officer, TGH Collective, Creative Director – Global Executive, South East Asia, J Walter Thompson; Jayen Mehta, Managing Director (in-charge), Amul Dairy, Anand; Ali Shabaz, Chief Creative Officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, Founder and Program Director, School of Slow Media are among the keynote speakers.

Communication Summit will be followed by Commward: Excellence in Creative Communication, the largest recognition platform for Bangladeshi advertising industry.

A total of 487 entries were submitted by 50 creative agencies for this year’s Commward and across 23 categories, the award will be given to 85 creative works in three ranks.

Speaking at the opening ceremony of the summit, Asif Iqbal, Executive Director Marketing of Meghna Group of Industries (MGI), underscored the necessity of thinking for creative communication to play a role into consumers’ lives. 

Jayen Mehta, Managing Director of Amul Dairy, a renowned Indian milk brand, talked about how consistent communication play a big role to build the brand  a successful one around the world.

Intersection between context, content, consistency and consumer is very important to ensure successful communication strategy to promote a brand, he added.