Walton, the country’s electronics giant has extended the tenure of its nationwide ‘Digital Registration Campaign’ by another two months, along with the advent of new year and the 23rd version of the month-long ‘Dhaka International Trade Fair (DITF) - 2018’ started at Sher-E-Bangla Nagar in the capital on Monday.

Earlier on October 2, 2017, Walton started three-month long Digital Registration Campaign with the aim of accelerating its online based post sales services through bringing the appliances under registration during sales, reports the UNB.

The tenure of the campaign was scheduled to end on December 31, 2017. But now, the local brand extended the campaign’s timeframe up to February 28 of the current year.

Considering the customers’ huge response to the registration process, along with the advent of New Year and the month-long DITF-18, Walton extended the tenure of the campaign by two more months.

As a result, the customers who will purchase minimum Tk 10,000 or the above worth of Walton products during the extension period (January and February) will have the chance of receiving up to Tk1 lakh cash vouchers.

Under the campaign, details of the customers and their purchased products including the name of customer, contact number and the model of the product would be kept and stored on Walton server http://support.waltonbd.com which would help customers to get after sales service easily by logging in this web page and they would be able to see the status of the product from online.

Dwelling on the extension, Uday Hakim, senior operative director of Walton Group, said, the campaign was started to further move ahead the country’s digital service sector by providing online based post sales services. To make the initiative successful, Walton is also conducting massive advertisement across the country, which has paved the way to receive huge response from the customers, he said adding, thus the period of the campaign has been extended up to February 28 this year.

Amdadul Haque Sarker, executive director of Walton Group’s distributor marketing channel, said, the number of registered customers of Walton products were increased sharply during the last three months. Especially, huge customers’ responses were received during the last month (December) of the campaign.