Dhaka: Legendary marketer Syed Alamgir, Managing Director, ACI Consumer Brands Limited, has been awarded with the ‘Channel I Bangladesh Brand Forum Marketing Superstar Award’.

The award gala was held on 28th March, at the Westin Hotel, Dhaka, said a press release.

The award crest was handed over by Nurul Majid Mahmud Humayun, Minister, Ministry of Industries, Government of the People’s Republic of Bangladesh and Faridur Reza Sagar, Managing Director of Channel I.

Besides, eminent individuals like Syed Ferhat Anwar, Director of IBA, Dhaka University; Shykh Seraj, Founder Director & Head of News, Channel I; Mehboob Chowdhury, Telecom Professional; Shariful Islam, Managing Director of Bangladesh Brand Forum handed presented special gown, cap, certificate and flower bouquet to Alamgir.

Though there are many recognitions for the contributions of businesses, there is no big recognition for the marketers who play great roles in taking the businesses to the consumers’ doors. In regard to that, Channel i, most popular private TV channel and Bangladesh Brand Forum, the uppermost brand & marketing platform have jointly taken initiative to honor Marketing professionals and legends who have made a change.

Marketing has always played a key role for business to drive the economy and help steer social progress and societal development. Practice of discipline of modern marketing in Bangladesh started truly from 80s and have come a long way since then, as social media and digital platforms dominate today’s marketing world.

At this critical juncture of transformation, it is important that we celebrate the wisdom of traditional marketing discipline as we strive to evolve into digital era. For the very first year of this initiative, Mr. Syed Alamgir, Managing Director, ACI Consumer Brands Limited was awarded.

Syed Alamgir started his career in 1976 in the then British pharmaceutical company May & Baker, which is now known as Sanofi Bangladesh. Throughout his career journey, Almagir has hold major positions in several companies. He started working with ACI in 1998 and has established it as the top consumer goods manufacturing company in the last two decades.

With his firm leadership, different products of ACI Consumer Brands have gained remarkable acceptance of the people from different walks of life. The concept of 100% halal soap, one of his innovations in the FMCG category, has amazed the great marketing professionals around the world. Philip Kotler, famous Professor of Marketing, has included a case study on the concept of halal soap in his ‘The Principles of Marketing’ book.