Fresh holds the first position in two consecutive years 2014 & 2015 as the most chosen food brand in Bangladesh.

This information has been revealed by a recent Brand Footprint study of Kantar Worldpanel—a Spain based global expert in shoppers’ behaviour, says a press release.

Each year, Kantar Worldpanel publish and promote their Brand Footprint report—The Brand Footprint ranking reveals how consumers around the world today are buying fast-moving consumer goods (FMCG) brands, consume and the attitudes behind this behaviour. Kantar Worldpanel has a team of 3,500 people and services covering 60 countries. The complete ranking comprises over 200 FMCG categories tracked around the world across the Beverages, Food, Health & Beauty and Home Care.

Kantar Worldpanel uses a metric called Consumer Reach Points (CRP), which measures, how many households around the world are buying a brand (its penetration) and how often (the number of times shoppers acquire the brand). Thus the CRP relates to purchases that are brought into the home to be consumed there.

In Bangladesh, Fresh gains the first spot for the second time in a row. 11 categories of most essential food products – Milk Powder, Drinking Water, Sugar, Refined Soyabean Oil, Mustard Oil, Tea, Atta, Maida, Suji, Spice, Lentil and Condensed Milk are operated under the brand name of ‘Fresh’. The report also says that today almost one of every two and half families in Bangladesh use one or the other Fresh products. Other major brands in food category are Cocola, Marks, Maggi & Teer. In 2015 amongst the FMCG brands, Fresh’s ranking uplifted to 15th position compared to 17th in 2014.

Like Fresh, Lux is the most preferred brand in FMCG and Health & Beauty category, Ispahahi in beverage category and Wheel in Home Care category.