Trace My Fashion initiative was launched on 24 April marking the Fashion Revolution day at Daily Star-Bengal Art Precinct on Friday at 6:00pm.

The event highlighted QR Code project #tracemyfashion in order to promote transparency in the Fashion Industry. Fashion Revolution Bangladesh in partnership with BGMEA University of Fashion & Technology - BUFT and Hong Kong-based non-profit, Lensational launched an interactive platform to answer #whomademyclothes and Norway based organization Fashion Footprint.

Ambassador of France to Bangladesh Sophie Aubert, and Bangladesh Garment Manufacturers and Exporters Association (BGMEA) president Mohammad Atiqul Islam were present on the occasion as chief guests. BGMEA University of Fashion and Technology (BUFT) president Muzaffar Siddique, BGMEA vice-president Mohammad Shahidullah Azim, were present as the Honorable Guests.

The programme will continue till Sunday.

Two years ago, on 24 April, the largest industrial mishap in history, known as Rana Plaza Disaster, took place in Savar, claiming the lives of 1133 RMG workers, due to negligence of factory owners. This day became Fashion Revolution Day, to commemorate the workers who lost their lives and the survivors in a single day and to call for a positive change so that such an incident never happens again.

#FASHREV, believe in a fashion industry that values the people, the environment, creativity and profit in equal measures.

On Fashion Revolution Day #FASHREV presented their case company products through QR Codes. Through QR Codes BUFT Students and Trace My Fashion will present an interactive experience (through website link) highlighting the ethical practices of these case companies for consumers.

Fashion Revolution Day is an opportunity to celebrate fashion as a positive influence, raise awareness of  the fashion industry's most pressing issues, show that change is possible and celebrate those who are on a journey to create a more ethical and sustainable future for fashion.

A few companies including RMG industry giants like BexTex (Upcycle Project) and Desh Garments, and social initiatives such as Living Blue and Friendship Bangladesh, have stepped forward to open up about their brand and supply chain, the steps they are taking to rectify and improve their worker and environment standards, wages and safety issues of their workers. 

Trace My Fashion has also partnered up with Lensational a Hong Kong based nonprofit to tell stories about the workers through their lenses. Workers from a factory were given digital cameras after a workshop on how to use cameras by Lensational in collaboration with BUFT.    

The initial aim of #FASHREV is to get the factories and brands to open up to us. It has been almost two years since the tragic Rana Plaza incident took place. The incident has been a wakeup call for the sector and in these two years we have seen a complete transformation of the Bangladesh Apparel Industry.