Skip to main content
NTv Online

Sci-Tech

Sci-Tech
  • Science
  • Technology
  • Bangla Version
  • Archive
  • Bangladesh
  • World
  • Sports
  • Entertainment
  • Business
  • Comment
  • Education
  • Life
  • Health
  • Art & Culture
  • Election
  • বাংলা
  • Bangladesh
  • World
  • Sports
  • Entertainment
  • Business
  • Comment
  • Education
  • Life
  • Health
  • Art & Culture
  • Election
  • বাংলা
  • Bangla Version
  • Archive
Follow
  • Sci-Tech
AFP
09 October, 2015, 08:50
Update: 09 October, 2015, 08:50
More News
Intel, Qualcomm, and other chipmakers reportedly join Google in Huawei ban
Google suspends some business with Huawei after Trump blacklist
Bangabandhu Satellite’s commercial operation begins today
Facebook changes its livestreaming policy
Driverless electric truck starts deliveries on Swedish public road

Facebook says no to ‘dislike’ button but tests ‘sad’ and ‘angry’ ones

AFP
09 October, 2015, 08:50
Update: 09 October, 2015, 08:50

Dublin: Facebook will begin testing a new feature allowing users in Ireland and Spain to express a range of emotions on posts starting on Friday — but there will be no ‘dislike’ button, the social network said.

Facebook described the new ‘Reactions’ options as an extension of the ‘like’ button, to give people more ways to easily signal how they feel.

Users have for years pressed the world’s leading online social network for a ‘dislike’ button to complement the existing thumbs up one, which allows users to express they ‘like’ a post.

‘Not every moment is a good moment, and sometimes you just want a way to express empathy,’ posted Facebook co-founder and chief executive Mark Zuckerberg.

‘These are important moments where you need the power to share more than ever, and a ‘Like’ might not be the best way to express yourself.’

During the trial, users in Ireland and Spain will be able to select six emotions, as well as the like button, as they consider how they feel about posts.

The options for the trial are: ‘love,’ ‘yay,’ ‘wow,’ ‘haha,’ ‘sad,’ and ‘angry,’ and are similar to emojis used in text messaging. Each expression comes with a correspondingly themed emoji.

‘Reactions gives you new ways to express love, awe, humor and sadness,’ Zuckerberg said.

‘It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth.’

Chris Toss, Facebook product manager, said Reactions would give users greater ways of engaging with stories and content.

‘It’s a much broader range of human emotions you can express,’ he told Irish national broadcaster RTE, speaking from California.

A spokesman had no information on the length of the trial or when it might be extended to Facebook users outside Ireland and Spain.

Toss also said the social network decided a ‘dislike’ button would not add value to the site.

‘Liking’ something on Facebook also plays a key role in the social network’s algorithm, allowing users to see content they regularly engage with and enabling targeted advertising.

The new range of empathy buttons could eventually be used for similar purposes, but not during the trial, according to Toss.

‘If you’re coming for humorous content and you’re saying ‘ha ha’ to lots of funny cat videos, down the road we might use that to show you more cat videos, but as of the initial test you won’t see any of that,’ Toss said.

Most Read
  1. ‘Block Screenshot for Calls’ feature to ensure imo privacy
  2. Winners of 2021 UiPath Automation Excellence Awards announced
  3. UiPath rated market leader in Zinnov Zones for HIA
  4. Mobile radiation exposure not harmful to health, environment: BTRC
  5. Intel, Qualcomm, and other chipmakers reportedly join Google in Huawei ban
  6. Google suspends some business with Huawei after Trump blacklist
Most Read
  1. ‘Block Screenshot for Calls’ feature to ensure imo privacy
  2. Winners of 2021 UiPath Automation Excellence Awards announced
  3. UiPath rated market leader in Zinnov Zones for HIA
  4. Mobile radiation exposure not harmful to health, environment: BTRC
  5. Intel, Qualcomm, and other chipmakers reportedly join Google in Huawei ban
  6. Google suspends some business with Huawei after Trump blacklist

Follow Us

Alhaj Mohammad Mosaddak Ali

Chairman & Managing Director

NTV Online, BSEC Building (Level-8), 102 Kazi Nazrul Islam Avenue, Karwan Bazar, Dhaka-1215 Telephone: +880255012281 up to 5, Fax: +880255012286 up to 7

Browse by Category

  • About NTV
  • NTV Programmes
  • Advertisement
  • Web Mail
  • NTV FTV
  • Satellite Downlink
  • Europe Subscription
  • USA Subscription
  • Privacy Policy
  • Terms & Conditions
  • Contact

Our Newsletter

To stay on top of the ever-changing world of business, subscribe now to our newsletters.

* We hate spam as much as you do

Alhaj Mohammad Mosaddak Ali

Chairman & Managing Director

NTV Online, BSEC Building (Level-8), 102 Kazi Nazrul Islam Avenue, Karwan Bazar, Dhaka-1215 Telephone: +880255012281 up to 5, Fax: +880255012286 up to 7

Reproduction of any content, news or article published on this website is strictly prohibited. All rights reserved