India's star batsman Virat Kohli is not only scoring the runs on the field but is also the most talked about World Cup player on social networking site Twitter.

A recent survey by the networking site found all the most frequently mentioned players on Twitter were from India or Pakistan, reports the Sydney Morning Herald.

The sub-continent is also generating far more social media interest than Cup co-hosts Australia and New Zealand.

During India's game against Pakistan last Sunday, Twitter had 9990 posts a minute when the match ended.

The most mentioned match was India vs Pakistan, followed by Australia's game against England.

Twitter promotions, of varying scale in the sub-continent, is believed to have boosted its use in the cricket-dominated zone, the report adds.