India’s Virat Kohli is on cloud nine right now. The Indian team have won five of the last six limited over cricket series they have played- with the last one coming on Tuesday with a win over New Zealand.

Meanhile, Kohli’s own stature as a cricketer and a leader has been rising steadily, reports the DNA.

Kohli’s popularity and power has been captured by his massive following on various social networks. The Delhi batsman has over 20 million followers on Twitter, 15 million on Instagram and more than 36 million likes on Facebook.

With a massive reach on social media, the Indian skipper is among the most valuable brands among sports athletes.

According to Forbes, Kohli’s brand value is higher than football legend Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors’ Stephen Curry.

Kohli earns a whopping $500,000 (Rs 3.2 crore) per promotional post on Instagram, that is the same amount as football superstar Cristiano Ronaldo. Kevin Hart earns more than the two with Rs 6.4 crore (USD 1 million) per post.

Kohli’s next assignment starts on November 16, as India host Sri Lanka in the first Test at the Eden Gardens.