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AFP
26 February, 2015, 16:39
Update: 26 February, 2015, 16:43
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Brazil WC drinking gives beer company big boost

AFP
26 February, 2015, 16:39
Update: 26 February, 2015, 16:43
A waiter tastes a beer ahead of an Anheuser-Busch InBev shareholders meeting in Brussels on April 30, 2014. Photo: Reuters

The world's biggest brewer, Anheuser-Busch InBev, said Thursday the 2014 football World Cup in Brazil was its best ever, boosting sales and profits for the whole year.

The Belgian-Brazilian giant was a major sponsor of the tournament, putting some of its top brands such as its iconic Budweiser beer on show for a global audience.

For the full year, AB InBev's net profit rose 11.7 percent from 2013 to $8.86 billion as sales increased 5.9 percent to $47.1 billion, the company said in a statement.

"The Brazil World Cup turned out to be our best yet," it said, with Budweiser the official beer of the competition seeing annual sales rise 5.9 percent while Corona added 5.8 percent.

Progress in Brazil helped offset a flat performance in the United States, its other key market where Budweiser beer did not do so well, a problem it plans to tackle this year, the company said.

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  1. BB Gold Cup: Bangladesh storm semifinals thrashing Sri Lanka 3-0
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  3. Brazilian model testifies in cybercrime case against Neymar
  4. Messi hits 50 goals for Barca, Madrid ends season to forget
  5. Andy Brennan is Australia’s first openly gay male soccer player
  6. Argentina's Sergio Aguero set to return for Copa America

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