It was an assault on more than the senses. A Russian perfume company is rebranding a fragrance called Sexual Harassment after the name caused a huge stink, Britain’s Independent reports.

Nikolai Eremin, head of Nimere Parfums, apologized on Instagram and admitted that the name was in terrible taste, reports nypost.com.

‘I was only thinking about my own creative freedom and my own ego. I made a mistake,’ he said.

The company has produced other questionably named scents, including one called Gypsy Blood.

Nimere Parfums isn’t the only brand to have chosen an unfortunate name for one of its products, reports nzherald.co.nz.

For instance, Kat Von D Beauty has also faced criticism for a lipstick brands called ‘underage’.

Other naming faux pax have also come about due to awkward translations when brands are shipped from one country to the next.

Mitsibushi learnt this the hard way when it took it’s Pajero range to Spanish-speaking countries. It wasn’t long before the public started laughing out loud at the fact that the word ‘pajero’ translates to ‘masturbator’ in English.