Dhaka: Popular Bangladeshi actress Bidya Sinha Saha Mim will be seen in a new television commercial endorsing PRAN Fruitix.

The deal signing ceremony was held at PRAN-RFLCenter in Dhaka recently where PRAN Fruitix's chief operating officer S K Waresul Habib, head of marketing Arunangshu Ghosh and brand manager Omar Faruq were present on the occasion.

She will also take part in other promotional campaigns of this product during the one year tenure of contact.

Mim said that she had liked the concept. Viewers will apparently see her adopting a 'different look' in the new TVC.

Head of marketing of PRAN Arunangshu Ghosh said that the TVC will be shot soon in Dhaka.

Mim began her career in television, with her first major role as a lead in Humayun Ahmed television drama 'Jol Torongo'. 

She has been associated with various Bangladeshi and multinational brands. She has been the brand ambassador of numerous brands including Lux, Grameenphone, Walton. She was introduced as the face of TRESemmé products in South Asia in 2015.