Los Angeles: Singer and fashion designer Jessica Simpson has launched a new collection for babies.

The 36-year-old recently launched a baby collection, sold exclusively at Babies R Us site, which she debuted with a fashion show in her hometown of Fort Worth, Texas, reports etonline.com.

Jessica had shared photographs to promote the launch of the collection show on Instagram last week. 

With her own children -- Maxwell Drew Johnson and Ace Knute Johnson -- growing up, it seems Jessica just isn't ready to let go of the baby phase.

The singer couldn't believe it when her daughter, Maxwell, turned 4 in May.

"This beauty is at the end of her 3s," she captioned an image of Maxwell on Instagram.