Actress Kangana Ranaut, who has played varied roles on the silver screen, says the image of an actor drives a celebrity’s career in the world of showbiz, reports IANS.

‘Image means a lot. It is everything in the business that we are in. The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get,’ Kangana said.

The National Award winner expressed her views at the launch of film critic Anupama Chopra’s book ‘The Front Row: Conversations Of Cinema’ here on Tuesday.

‘Overall the business is completely based on the kind of image that you have,’ she added.

Kangana made her Bollywood debut with 2006 release hit ‘Gangster’ and since then she has carved a special place by delivering exceptional performances in films like ‘Fashion’ and ‘Queen’.

Meanwhile, the actress is gearing up for ‘Tanu Weds Manu Returns’ and ‘Katti Batti’.

Actress Kangana Ranaut has slammed the trend of paid entertainment news, saying that the focus should be on getting into news due to a film’s content rather than fluff.

The National Award-winning actress expressed her views on the prevalent trend at the launch of Anupama Chopra’s book ‘The Front Row: Conversations On Cinema’ here on Tuesday.

‘I feel they (paid media stories) are very harmful for the business aspect of our craft. You spend so much to buy these media net stories or full page ads to build perception…you can rather save this money and put it in the making or marketing of the film,’ Kangana said.

The ‘Queen’ fame actress also added that a film’s success depends on quality content.

‘No one knows how much it is benefiting. If you see, a film like ‘Queen’ did well on word of mouth and because of its strong content. The content has to be good,’ she said.

The actress, who is prepping up for ‘Tanu Weds Manu Returns’, also highlighted the adverse effect of the trend on small budget films.

‘It is true that some people are interested in the buying part of things…They want to buy everything from the movie reviews to the media net to the opinions and so on.

‘It’s hard for small filmmakers to survive in such situations,’ she added.